“There should be no doubt that this is my dream job”, comments Ulla.
“However, I take on the challenge with humility, because although I see the position as Senior VP of DISA as a unique opportunity to lift the huge potential of this company even higher, I’m no Peter Holm Larsen. He’s been an extreme value-add to DISA, and I not only consider myself fortunate to have worked closely with him for a number of years, I’m also very pleased that he’ll continue as part of the overall Norican management team, and that I’ll report directly to him in the future”.
“I look forward to finding my own path to project and innovation excellence, which has always been my focus – just as I look forward to working with DISA’s management team and very skilled employees, in whom I have immense trust and faith.”
Shaping the foundry industry through innovation
“DISA has delivered moulding technology, machines, equipment and projects for many years, and, in my opinion, we’re extremely good at it. On top of this, we have a global customer base that is second to none, and it’s a daily privilege to work with them. Therefore, it’s my goal that DISA should continue to exceed customer expectations by accelerating our time-to-market, professionalizing our internal processes and improving external relations with other major market innovators, universities and other institutions, so that we continuously shape the industry and provide additional value to our customers. To me, it’s about increasing and improving our ability to innovate – and to bring those innovations to the market at the right time”, Ulla concludes.
DISA’s new organizational framework includes placing the supply chain under the Norican Group umbrella and leadership, to achieve the highest possible level of synergy between the four brands (DISA, ItalPresseGauss, StrikoWestofen and Wheelabrator). Six regional sales and service organizations have been defined across the Group, taking on the responsibility of the complete Norican product portfolio and direct, daily customer contact. In this new organizational context, DISA becomes a Centre for Product Innovation, responsible for innovation, and delivering commercial and technical sales support to the regions. DISA retains responsibility for all engineering and project execution – from project management to commissioning of the moulding equipment – as well as product development, innovation and aftermarket support.
With the appointment of Ulla Hartvig Toennesen as Senior Vice President of DISA, Peter Holm Larsen takes on the position as President - Parts Formation within Norican Group, carrying the overall responsibility of three Centres for Product Innovation for DISA, ItalPresseGauss and StrikoWestofen.